Razzle Dazzle :: About Us

About Us

About Us

Razzle Dazzle® was formulated more than 10 years ago by my brother in Phoenix, Arizona.  He started the company with one kiosk and soon realized he needed help to expand his business, and that is when I came onboard.

Everywhere we went people loved our product; and we loved them right back.  We successfully opened many malls across the United States, and helped many entrepreneurs get off their feet to run a successful business.

Razzle Dazzle® has now evolved and taken the next step to become “The World’s #1 Diamond Cleaner.”  With our expanded team of professionals, we have set the stage for our newly launched bridal line: Brilliance® by Razzle Dazzle®.

Razzle Dazzle® has been and will always continue to be environmentally safe, ammonia free, acid free, abrasives free and biodegradable.  Our product has never needed to be or will ever be tested on animals.

Simply put, our product outshines and out performs all others!  We stand by it.  Our customers say it best, in their own words.  You can read what they have to say by clicking here.

Thank you for making Razzle Dazzle® such a great company!

My Deepest Gratitude,


Cristina Davison
President, Razzle Dazzle